Webflow to WordPress

Hunter Coast Roof Tiling Repairs required an alternative to their existing Webflow site. We provided an exact replica and without access to the original backend. Using front‑end data scraping and crawling, we built a WordPress custom block theme that mirrored every visual element, layout, and interaction.

hcroof.com.au
Suburbs query loop

Key Deliverables

  • 180‑page WordPress clone (including 165 suburb pages)
  • Custom post types & blocks for dynamic content
  • SEO‑aligned directory structure
  • Performance optimisation & security hardening
  • Hosting & domain management

Technical Highlights

  • 🔲️ Custom Block Theme: Built from scratch to match the Webflow design, ensuring consistent styling and block functionality.
  • 🏡️ Suburb Pages (165): Generated via a custom Python script that exported XML for bulk import as a custom post type. Each page contains full block layout data.
  • 💬️ Dynamic Reviews: Our custom block fetches 3 random reviews on load. Previous static reviews were removed to reduce redundancy and improve freshness.
  • 🖼️ SVG Logo & Images: Re‑created the logo in SVG, replaced blurry JPG/PNG assets with crisp SVGs for scalability.
  • 🔎️ Search & Pagination: Implemented a robust search page and main query loop that displays suburb pages with pagination, enhancing UX.
  • 🌐️ SEO Structure: Maintained original URL hierarchy; added unique titles, meta descriptions, and canonical tags for every page.
  • 🚤️ Performance Optimisation: Minified CSS/JS, leveraged lazy‑loading, and implemented caching plugins – final scores matched or surpassed the Webflow benchmark.

Design & Content Strategy

  • Localised Imagery: Swapped generic stock photos with DSLR shots of Australian suburbs to resonate with the target audience.
  • Brand Consistency: Updated visual assets (logo, icons) while preserving brand identity across all pages.
SVG icon design
Rooweb

Hosting & Cost Savings

By transitioning the project to a self‑hosted WordPress environment, we delivered performance equal to or better than Webflow’s while slashing hosting expenses by 77 %

Why this matters for Australian businesses

  • Australian‑based hosting: The server is geographically located in Australia, ensuring faster load times and lower latency for local visitors.
  • Localised service: Rooweb is an Australia‑based website hosting service, so all hosting, support and optimisation are tailored to the Australian market.

Combining cost efficiency with geographically‑local infrastructure is a perfect partner for any Aussie business looking to scale online while keeping speed, reliability and budget in check.

Results & Impact

  • SEO Success: Retained original URL structure and metadata, ensuring no loss in search rankings.
  • User Experience: Dynamic reviews and improved imagery increased engagement metrics.
  • Performance: Load times equal to or exceeding the Webflow design.
  • Financial Efficiency: 77 % reduction in hosting expenses without compromising functionality or aesthetics.

Takeaway

This project showcases our ability to:

  1. Replicate complex designs under limited access constraints.
  2. Automate large‑scale content creation (suburb pages) with Python scripting.
  3. Build SEO‑friendly WordPress architectures that outperform the original platform.

If you need a cost‑effective, high‑performance website that retains your brand’s visual integrity, let’s talk. human built

Let’s Build